• Amar Tafro

Accor launches the Cleanliness & Prevention ALLSAFE label

Some of the most stringent cleaning standards & operational protocols in the world of hospitality.


Source: Accor

Welcoming, safeguarding and taking care of others is at the very heart of what we do and who we are. The health, safety and well-being of our staff, guests, owners and partners remains our top priority as the world goes through this unprecedented crisis.

Accor has been prioritizing the safety of its guests on a daily basis for more than 50 years, thanks to our high standards of hygiene and cleanliness applied by all our brands around the world. Due to the Covid-19 pandemic and to ensure the safety of our clients and employees as hotels reopen, we have elevated those norms even further by launching a unique cleanliness and prevention label: ALLSAFE.


Following the launch of ALLSAFE and the announcement of the strategic partnership with Axa as part of the Group's recovery plan, Sébastien Bazin reviews the key points of these initiatives:


The ALLSAFE global cleanliness & prevention standards have been developed with and vetted by Bureau Veritas, a world leader in testing, inspections and certification. All the Group's hotels must apply these standards and will be audited either by Accor operational experts or by third-party auditors such as Bureau Veritas to receive this label.


The Group's operational expertise, our geographic footprint, and the lessons learned from previous outbreaks of infectious disease provide us with a strong track record and expertise that enables us to seamlessly adapt to new customer hygiene expectations.


This is a historic challenge for the Group, which is working tirelessly to prepare for the recovery so that our guests continue to enjoy their travel experience in complete safety.

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